Mcdonald Introduction And Overview. In order to achieve this vision, mcdonald’s has continued to use what is known as the five p’s. In fy2014, the company returned $6.4 billion to shareholders consisting of $3.2 billion in dividends and $3.2 billion in share repurchases. (DOC) SWOT analysis of McDonalds McDonalds SWOT analysis 2013 Strengths from www.academia.edu […]